Does Your Business’ Phone Number Really Matter Anymore?


Let’s talk numbers. No, not the daunting kind of numbers related to quarterly sales or commissions, but instead, the most important number for your business - your phone number.

Back in the day, before every consumer had a smartphone in their pocket, many small businesses considered the sequence of digits that made up their phone number as a core piece of their business identity. Customers either knew their favorite business’ numbers by heart, kept them jotted down or looked them up in the phone book when they were in a pinch.

Although times have changed, consumers’ preferences for contacting local small businesses over the phone has not. In fact, according to our estimates, American small businesses receive 400 million calls from customers every day wanting to place to-go orders, book appointments, ask about inventory, and so much more. The key difference, however, is that the majority of customers now find a business’ phone number via a simple web search as opposed to saving or memorizing the number.

With that in mind, there’s really no reason why modern small businesses should limit themselves by the 10 digits that make up their current telephone number. By adding CallJoy’s advanced phone technology in addition to their current service, small businesses owners can answer every call with intelligence, starting from the moment a customer does a Google search for their phone number.

Connecting Your Business’ CallJoy Phone Number & Online Searches

What matters most in today’s world is not the sequence of digits that make up a business’ phone number, but how easily it can be found online. When setting up a CallJoy account, businesses are given a new local phone number that can be automatically integrated to their Google My Business page, making it easy for customers to find via online search. This is incredibly valuable, as 64% of consumers have used Google My Business to find a business’s contact details.

At CallJoy, we recommend sharing your new local number everywhere, such as your website, marketing materials, and in advertising so that you can gain visibility into metrics for every inbound call from customers. You’ll increase your understanding of what customers are calling about, the frequency at which they're calling, and more. Incoming calls that are made to a business’ old number will still ring just as they do today, but they will not be connected through the CallJoy service.

Forwarding to Your Current Business Number Using CallJoy

Despite the fact that most customers search for contact information online rather than dialing by memory, there are certain businesses that feel strongly about keeping their current number as-is. Fortunately, it’s now possible for CallJoy users to set up their accounts for call forwarding using an alternate business phone number solely for routing purposes.

Setting up call forwarding is a more complicated process than CallJoy’s standard quick setup, but it is a feasible option for small businesses that are interested in call routing and forwarding. Additional details can be found in our FAQs.

Ready to set up a modern phone service for your small business? Start your free 14-day trial of CallJoy today.